Sr Marketing Manager – Merz North America – Raleigh, NC

Sr Marketing Manager
Merz North America
16 reviews

Raleigh, NC

Job Details

Description

Sr. Marketing Manager, NEOCUTIS is responsible for the development, implementation and execution of strategic marketing plans that increase brand identity and brand awareness of the NEOCUTIS portfolio products. This person will work closely with the Sr. Director as well as other Aesthetics marketing teams to drive synergy among the Merz portfolio, with Territory Managers & Sales Leadership to drive execution in the field, Field Sales Training to align current messaging for new hire training and product launch trainings, as well as marketing agency partners.

Essential Duties and Responsibilities

  • Work with marketing teammates, other internal departments and external agency partners to execute tactics on strategy and within budget.
  • Serve as launch lead for identified product launches.
  • Create professional marketing materials including sales materials, customer training materials, in-office promotional materials, customer training (Neology) and annual promotional calendar. Manage review and approval process with Promotional Review Committee; and oversee production process as well as rollout to stakeholders
  • Produce monthly detailed marketing highlight report reviewing current results and presenting upcoming programs
  • Establish forecasts (annual and long-range) and budgets for brand portfolio and monitor operational spending versus budget. Generate ROI models where appropriate
  • Work with PR agency on media monitoring and outreach plans
  • Submission to industry-specific awards to be communicated to customers and patients
  • Identify and manage key social media influencers
  • Work with marketing coordinator and Digital Marketing Director to ensure transition and updates to FAD, HCP portal, Swiss Rewards.
  • Day-to-day liaison with MPC team.Monitors and drives timelines for product development
  • Works with Sr. Director on pipeline development
  • Lead promotional activities.
  • Manage the Pricing Committee Process.
  • Create a promotional calendar and communicate to the field regarding the development and implementation of field promotions.
  • Work Cross-Functionally with other brands to optimize field based promotions and activities.
  • Develop and monitor sample strategy

Knowledge and Skills

  • Experience in problem solving and managing complexity
  • Excellent verbal and written communication skills
  • Strong presentation skills with both internal teams as well as external customers
  • Excellent organizational skills
  • Ability to synthesize complex scientific data
  • Analytical capabilities including the ability to interpret data and create insights for field sales
  • Must be proficient in MS Word, Excel, and PowerPoint software programs
  • Cross functional matrix management and collaboration skills.

This job description is an overview intended to describe the general nature and level of work being performed by individuals assigned to this job. The descriptions above are not intended to be an exhaustive list of all responsibilities, duties and skills required of the job. All employees may have other duties assigned at any time.

This job description may be altered at any time during the course of employment with functions added, deleted and/or altered as necessary

Qualifications

Required

Enthusiastic: Shows intense and eager enjoyment and interest

Team Player: Works well as a member of a group

Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Preferred

Bachelors or better in Marketing or related field.

Experience

Required

Demonstrated experience leading a product launch/product development processes from concept to commercialization

3-5 years: Experience in pharmaceutical industry or in professional aesthetics

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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