Senior Manager, Product Marketing – LendingTree – Charlotte, NC

Senior Manager, Product Marketing
LendingTree
49 reviews

Charlotte, NC 28277

THE POSITION

The Sr. Manager of Product Marketing, MyLendingTree and Credit Services at LendingTree is responsible defining, developing and implementing go-to-market strategies for the MyLendingTree and Credit Services products consistent with company vision within the LendingTree loan mortgage marketplace. The VP Product Marketing, MyLendingTree operates in a matrixed environment, collaborating with BI, Analytics, Marketing, GMs, Technology and Sales to develop, innovate and grow the business by enhancing the consumer journey and shopping experience.


Responsibilities

  • Understands customer and market needs and cultivates products for the verticals served as well as for those that offer prospects of expansion and growth
  • Develop target audience, positioning and communications hierarchy for how we go to market
  • Partner with marketing channel leads to execute product campaigns and go-to-market strategy
  • Drive testing and optimization velocity for marketing copy, communications, and segmentation approaches across channels to enable marketing efficiency improvement
  • Work in conjunction with our Product Management team to improve our feature and function set
  • Develop and create an investment marketing case for features or products in ‘growth’ mode – moving beyond a model that facilitates ‘direct response’ profitability within a short timeframe
  • Develop marketing plans to increase member engagement and active user rates
  • Develop cross-sell and CRM support for each product within owned assets (e.g. e-mail, possibly chat, site targeting, etc.)
  • In conjunction with Product Management, help manage the entire product development lifecycle from ideation to product concept to product development and delivery, including determinations of product renewal, repositioning or sun setting
  • Set, reoccurring review and support meeting of sales and revenue forecasts, as well as critical success factors for product/portfolio
  • Oversee and facilitate refinement of the core positioning, pricing, profitability, marketing and messaging for the products/portfolio

Requirements

  • 5+ years industry experience
  • Able to meet lofty goals and drive revenue and other KPI growth for a product with sharp focus on numbers
  • Manage in matrix environment with empowerment. Ability to influence and lead in absence of direct reporting relationship
  • Able to communicate effectively and succinctly to internal and external stakeholders
  • Good grasp on industry landscape, players, top issues affecting industry and the competition
  • Innovative in nature, anticipates the future and designs relevant strategies
  • Decisive in nature; demonstrates greats commercial acumen and makes good business decisions often with limited data, that will work for the Employees, Our Customers and ultimately delivers shareholder value
  • Optimistic and able to identify opportunities even within difficult situations.
  • Drives to make things happen, is action orientated with the ability to get projects and activities “off the ground” quickly and easily.
  • Proven ability to influence cross-functional teams without formal authority
  • Executive presence. Able to defend your positions with company senior executives
  • Some travel required, as we have bi-coastal operations in San Francisco, CA and Charlotte, NC
  • MBA required; A degree in Marketing is a solid plus
  • Must demonstrate an understanding of our company culture

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