Senior Manager, Product Marketing – LendingTree – Charlotte, NC

Senior Manager, Product Marketing
49 reviews

Charlotte, NC 28277


The Sr. Manager of Product Marketing, MyLendingTree and Credit Services at LendingTree is responsible defining, developing and implementing go-to-market strategies for the MyLendingTree and Credit Services products consistent with company vision within the LendingTree loan mortgage marketplace. The VP Product Marketing, MyLendingTree operates in a matrixed environment, collaborating with BI, Analytics, Marketing, GMs, Technology and Sales to develop, innovate and grow the business by enhancing the consumer journey and shopping experience.


  • Understands customer and market needs and cultivates products for the verticals served as well as for those that offer prospects of expansion and growth
  • Develop target audience, positioning and communications hierarchy for how we go to market
  • Partner with marketing channel leads to execute product campaigns and go-to-market strategy
  • Drive testing and optimization velocity for marketing copy, communications, and segmentation approaches across channels to enable marketing efficiency improvement
  • Work in conjunction with our Product Management team to improve our feature and function set
  • Develop and create an investment marketing case for features or products in ‘growth’ mode – moving beyond a model that facilitates ‘direct response’ profitability within a short timeframe
  • Develop marketing plans to increase member engagement and active user rates
  • Develop cross-sell and CRM support for each product within owned assets (e.g. e-mail, possibly chat, site targeting, etc.)
  • In conjunction with Product Management, help manage the entire product development lifecycle from ideation to product concept to product development and delivery, including determinations of product renewal, repositioning or sun setting
  • Set, reoccurring review and support meeting of sales and revenue forecasts, as well as critical success factors for product/portfolio
  • Oversee and facilitate refinement of the core positioning, pricing, profitability, marketing and messaging for the products/portfolio


  • 5+ years industry experience
  • Able to meet lofty goals and drive revenue and other KPI growth for a product with sharp focus on numbers
  • Manage in matrix environment with empowerment. Ability to influence and lead in absence of direct reporting relationship
  • Able to communicate effectively and succinctly to internal and external stakeholders
  • Good grasp on industry landscape, players, top issues affecting industry and the competition
  • Innovative in nature, anticipates the future and designs relevant strategies
  • Decisive in nature; demonstrates greats commercial acumen and makes good business decisions often with limited data, that will work for the Employees, Our Customers and ultimately delivers shareholder value
  • Optimistic and able to identify opportunities even within difficult situations.
  • Drives to make things happen, is action orientated with the ability to get projects and activities “off the ground” quickly and easily.
  • Proven ability to influence cross-functional teams without formal authority
  • Executive presence. Able to defend your positions with company senior executives
  • Some travel required, as we have bi-coastal operations in San Francisco, CA and Charlotte, NC
  • MBA required; A degree in Marketing is a solid plus
  • Must demonstrate an understanding of our company culture

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