Senior Manager of Marketing Operations – Apttus – San Mateo, CA

Senior Manager of Marketing Operations
21 reviews

San Mateo, CA 94404

Sr. Manager of Marketing Operations

Apttus is looking for a Senior Manager of Marketing Operations to create, optimize and manage marketing automation, lead flow, mar-tech stack, data quality, reporting and Account Based Marketing (ABM) initiatives.

This person will own the end-to-end process and analytics of our lead flow and integration from marketing automation system (Marketo) to CRM (MS Dynamics). Responsibilities include lead scoring, lead routing, funnel optimization, campaign effectiveness and reporting, overarching execution plans, and deliver actionable insights on our marketing performance and contribution to pipeline. This job is located in Apttus Headquarters, in San Mateo, CA.


  • Own the marketing ops function in collaboration with Sales Ops and IT teams
  • Work closely with demand generation team and ensure we have the right strategy, attribution models and optimize funnel economics to beat lead, MQL, Opportunity targets.
  • Guide the end-to-end lead flow process and ensure integration between marketing automation & CRM systems
  • Prioritize the roadmap, implement new technologies
  • Work closely with marketing team and support the roll-out of integrated account based marketing campaigns
  • Implement campaign tracking and attribution to measure campaign effectiveness and ROI on existing marketing programs
  • Manage lead import process and support field/partner marketing teams
  • Build and develop Marketo landing pages as part of integrated campaigns
  • Own the marketing database and segmentation strategy and ensure data quality
  • Proactively identify and drive analytics to support team performance objectives
  • Improve the effectiveness of email marketing programs and create nurture tracks to support marketing campaigns

Required Experience

  • 5+ years of experience including 3+ years in marketing operations or a related function
  • Strong Marketo experience with a solid background in supporting complex marketing automation implementations
  • Past hands-on experience scaling demand generation programs and supporting complex marketing automation implementations
  • Experience operating in an integrated campaign environment including familiarity with PPC, SEO, display, and social ad platforms
  • Expertise with analytics tools such as Google Analytics, Domo etc
  • Experience building attribution models across different swim lane tactics and campaigns
  • Strong analytical skills in measuring campaign ROI, pipe:spend ratios.
  • Understanding of Account-Based Marketing strategy, segmentation and process
  • Document processes and communicate improvements to increase marketing team’s efficiency
  • Support marketing calendar, audience segmentation, build landing pages, forms and email campaigns.

Apttus is an exciting, growing pre-IPO company. It is the industry leader in automating and optimizing enterprises’ most important business processes – revenue generation and management of commercial relationships. Apttus is the category-defining leader for the Middle Office space. The company is receiving increasing attention and accolades as it applies artificial intelligence – called “Max” – to its award-winning Quote-to-Cash and Contract Lifecycle Management solutions. The value of this innovation is clear: Apttus helps enterprises become better, faster, and smarter at generating greater revenue results than if they rely on older, traditional processes that are manual, disjointed, and inefficient in nature. The top industry analysts rank Apttus as the global gold standard for QTC and CLM, and its customer base is swelling with hundreds of the world’s mid-sized and Global 1000 companies.

No Recruiting Agencies please.

This position description is intended to describe the duties most frequently performed by an individual in this position. It is not intended to be a complete list of assigned duties but to describe a position level. Furthermore, the essential functions are listed above and reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act. Apttus is an Equal Opportunity Employer.



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