SEM Manager – eCommerce – National Pen – San Diego, CA

SEM Manager – eCommerce
National Pen
91 reviews

San Diego, CA

Overview

National Pen is looking for a Paid Search Strategist to accelerate the growth of our pay-per-click programs for US and Canada.

Responsibilities:

  • Ensure effective management of SEM/PPC spend to achieve company profitability and new customer acquisition goals
  • Design, manage and optimize campaigns to meet ROI targets
  • Develop optimization targeting/bidding strategy across campaigns, Ad groups, and keywords to maximize ROI on daily basis
  • Analyze and report program performance; provide recommendations and results for improvement and new programs.
  • Use web analytics and search engine reporting to optimize and grow channel performance
  • Work with internal team to improve conversion rate of paid search traffic

Qualifications

  • 5+ years of experience with digital paid media advertising, including SEM, Display, and Remarketing
  • Thorough understanding of search campaign management tools, paid search targeting techniques and platform capabilities
  • Proven track record for managing financial performance and achieving growth targets
  • Strong knowledge of financials and web analytics; can interpret data and develop action plans
  • Willingness to learn new processes and technical systems
  • Self-starter with exceptional organizational and problem-solving skills
  • Ability to work in a fast-paced, fluid environment managing multiple projects at once
  • Excellent time management and attention to detail
  • Microsoft Office skills, particularly with advanced knowledge of Excel
  • Bachelor’s degree, preferably in Business, Marketing, or a related field.


91 reviews

National Pen provides a complete range of promotional products and personalised pens to help your company get ahead. Whether you are large…

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