Marketing Manager, Content & Thought Leadership – One Workplace – Santa Clara, CA

Marketing Manager,


Content & Thought Leadership


Overview/Position Summary

Partners with business leaders to identify compelling topics and trends for One Workplace target audiences. Identifies the resources needed to turn concepts into authoritative owned and earned media content like e-books, white papers, guides, infographics and reports. Manages the marketing event calendar and responsible for overseeing the execution of thought leadership events including list pulls, emails, landing pages, social media posts and reporting on ROI.


Responsibilities:

Manage an event calendar and multiple deliverables

Collaborate with business leaders at all levels of the organization

Identify trends and content topics for thought leadership and pitch content concepts

Execute on all deliverables supporting thought leadership events including identification of target audience, emails, landing pages

Manage partners (both internally and externally) to build content

Measure and report on the effectiveness of the thought leadership activities


Qualifications:

Education/Experience

Bachelor’s degree in Marketing, English, Journalism or Communications as well as 2-4 years of industry experience and involvement in content marketing or thought-leadership. Must enjoy the challenge of creating customer experiences that re-imagine traditional events.

Knowledge/Skills/Abilities

Knowledge of industry trends and best practices

Ridiculously strong communication and project management skills

High attention to detail and accuracy

Assertive, flexible, and a strong sense of urgency

Ability to work independently and prioritize tasks with minimal supervision

Ability to think outside of the box to work around challenges

Proven success working with individuals at all levels of the organization

Physical Requirements

Seeing, color perception, hearing/listening, clear speech and touching

Ability to walk moderate distances

Complex reading and writing, judgment/decision making, analysis/comprehension

Work Environment

Regularly work with others, occasionally works alone. Generally, works in an office environment with moderate noise. May be located in any one of our three main offices: San Francisco, Santa Clara, Oakland


Job Status – Exempt

~source~