Digital Marketing Manager – Arbor – Palo Alto, CA

We are currently seeking an experienced, creative digital marketing manager to join our growing organization. In this position, you will be responsible for the management of all digital platforms, ensuring the success of our business objectives and that of our clients. You will combine your knowledge of the web and digital marketing with your business acumen to bring greater brand awareness, increase lead generation, and increase customer engagement.

Responsibilities:

Manage company website (including all images, tools, and content)

Oversee management of all digital channels (including updates, design, and user experience)

Manage and run Facebook ads and build a robust community

Manage day-to-day messaging/postsProvide customer service by answering questions and concerns when necessary

Conduct and report analysis of site and social traffic

Establish and monitor ROI and KPIsCreate, maintain, and implement digital marketing and editorial calendarsMaintain effective, cohesive, and engaging brand messaging

Update and manage company blog, e-newsletter, and social media (including regular posts, news, job listings, etc.)

Qualifications:

Bachelor’s degree in marketing, communication, or related field5-7 years experience in marketing; 3+ years of digital marketing experienceSolid understanding of e-commerce, PPC, SEO & SEM Knowledge of media editing software (photo and video)

Working knowledge of web design principles, best practices, and content management platforms

Demonstrated ability to development and execute sales and marketing strategies

Excellent written and verbal communication skills

Familiarity with analytical tools such as Google Analytics and Webmaster Tools

Job Type: Full-time

Experience:

  • Digital Marketing: 3 years (Required)

Education:

  • Bachelor’s (Required)

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